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BUSINESS INFORM №5-2018

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73

Section: Management and Marketing
UDC 005.93:005.336
Doronina M. S., Doronin A. V.
Strategizing the Development of the Socio-Economic Potential of Enterprise: Problems and Prospects (p. 483 - 488)
The article is aimed at analyzing the theoretical-methodical prerequisites of constructive strategizing in the development of socio-economic potential of enterprise, on the results of which the basis for substantiation of the whole paradigm of this process can be created. According to the results of generalization of a considerable number of scientific works, the main directions of development of researches on the topic are defined. Among them is updating of the terminological support for this scientific direction; formation of reliable technologies of information support and quantitative-qualitative technologies of measurement and modeling of development of the socio-economic potential of enterprise; increasing attention to social aspects of strategizing the development of the socio-economic potential of enterprises. Using the interdisciplinary approach, the essence and content of the concepts of «socio-economic potential of enterprise», «strategic management», «strategizing», «strategy» and «stratagem» have been clarified. Prospect for further researches in this direction is substantiation of a picture of the world together with educational-professional support of construction of practical methods for strategizing the development of the socio-economic potential of enterprise, usage of culturodigmatic ideas and the case-study method to research unique situations.
Keywords: enterprise, socio-economic potential, development, strategic management, strategizing, culturodigm, case-study.
Bibl.: 19.

Doronina Maya S. – Doctor of Sciences (Economics), Professor, Senior Research Fellow, Research Centre for Industrial Problems of Development of NAS of Ukraine (2 floor 1-a Inzhenernyi Ln., Kharkiv, 61166, Ukraine)
Email: [email protected]
Doronin Andriy V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics and Marketing, National Aerospace University «Kharkiv Aviation Institute» named after M. Ye. Zhukovskiy (17 Chkalova Str., Kharkіv, 61070, Ukraine)
Email: [email protected]

Reference to this article:
Doronina, Maya S., and Doronin, Andriy V. (2018) “Strategizing the Development of the Socio-Economic Potential of Enterprise: Problems and Prospects.” Business Inform 5:483–488.

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