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BUSINESS INFORM №1-2019

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

19

Section: Information Technologies in the Economy
UDC 338.П396
Plotnikova L. I., Romanenko M. V., Sinenko S. I.
The Essence of E-Commerce in Terms of the Global Economy (p. 139 - 144)

The article is aimed at researching the essence of e-trade as a combination of economic relations between entities of different national economies on the exchange, distribution and redistribution of benefits by means of computer technologies as an instrument of information exchange in the global economy. The article analyzes essence of e-commerce and its features; factors influencing its development; data emerging from the use of global information technologies and electronic networks; formation of new forms of public relations between producers, intermediaries and consumers of goods and services in the international market. The topicality of research of the essence of e-trade and electronic methods of doing business is substantiated. The identity of e-commerce with trade via Internet is defined; five main channels (instruments) of implementation are allocated; it is recommended to enterprises around the world to change ways of organizing and managing their business, abandon the old hierarchical structure. E-commerce is classified in terms of the composition of its participants (entities), entering a new level of relations between the consumer and the supplier is suggested, and it is recommended to advance the UNCTAD’s weeks on e-commerce.
Keywords: e-trade, e-commerce, global economy, computer technologies, information technologies, electronic network, international market.
Fig.: 1. Bibl.: 12.

Plotnikova Lidia I. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Management and Marketing, Kyiv University of Market Relations (26-B Berezniakivska Str., Kyiv, 02152, Ukraine)
Email: [email protected]
Romanenko Mykola V. – Candidate of Sciences (Engineering), Kyiv University of Market Relations (26-B Berezniakivska Str., Kyiv, 02152, Ukraine)
Email: [email protected]
Sinenko Svetlana I. – Candidate of Sciences (Pedagogy), Associate Professor, Department of Public Service and Management Education, Training Institute of State Employment Service of Ukraine (17 Novovokzalna Str., Kyiv, 03038, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 6

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Reference to this article:
Plotnikova, Lidia I., Romanenko, Mykola V., and Sinenko, Svetlana I. (2019) “The Essence of E-Commerce in Terms of the Global Economy.” Business Inform 1:139–144.


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