BUSINESS INFORM №10-2017

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Section: International Economic Relations
UDC 339.16:65
Poliakova Y. O., Baskovych D. V.
The Selection Criteria for the Basic Strategies of the Foreign Economic Activity of Enterprise (p. 80 - 84)
The article is aimed at systematizing the criteria for selecting basic strategies for the foreign economic activity (FEA) of enterprise by estimating the extent of their impact on the sustained economic growth of the enterprise in the external market in the long perspective, taking account of advantages and disadvantages of the available strategic alternatives. The article considers the essential characterization of the strategies of FEA; the basic strategies for entry into the external market have been allocated; a comparative analysis of the advantages and disadvantages of strategic alternatives to their implementation has been carried out. Criteria for selecting the basic strategy of the FEA of enterprise have been systematized. The authors substantiate the selection of the variant of a business-oriented strategic alternative that would provide maximizing the profits in the short and medium term perspective or would ensure a positive development of the enterprise’s reputation, on condition that a certain resource level, strategic flexibility, and capacities for overcoming the external market entry barriers are available.
Keywords: foreign economic activities of enterprise, strategy of foreign economic activity, strategic alternatives, selection criteria.
Fig.: 1. Tabl.: 2. Bibl.: 8.

Poliakova Yana O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Economics and Management of Foreign Economic Activity, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Baskovych Daryna V. – Master, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Poliakova, Yana O., and Baskovych, Daryna V. (2017) “The Selection Criteria for the Basic Strategies of the Foreign Economic Activity of Enterprise.” Business Inform 10:80–84.

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