BUSINESS INFORM №10-2017

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56

Section: Management and Marketing
UDC 338.583
Novikov D. F.
The Social Irresponsibility of Enterprises and their Marketing in the Market for Machine-Building Products and its Impact on Financial Indicators (p. 354 - 359)
The article is aimed at a theoretical synthesis and developing scientific-methodical and practical recommendations for the social responsibility of machine-building enterprises and their marketing. The main theoretical provisions on the social responsibility of enterprise and its marketing in the promotion of machine-building products have been considered. The situation of the social irresponsibility the Volkswagen and Daimler AG companies was analyzed. The reasons for machinations in Volkswagen company and their impact on financial indicators are displayed. It has been determined that elimination of social irresponsibility in marketing is possible by improving the effective State regulation in this area.
Keywords: marketing, costs, social responsibility, market, machine-building enterprises.
Fig.: 1. Tabl.: 1. Bibl.: 16.

Novikov Dmytro F. – Postgraduate Student, Department of Economics and Marketing, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Novikov, Dmytro F. (2017) “The Social Irresponsibility of Enterprises and their Marketing in the Market for Machine-Building Products and its Impact on Financial Indicators.” Business Inform 10:354–359.

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