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BUSINESS INFORM №8-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

50

Section: Management and Marketing
Kayira Z. S.
Marketing Commodity Policy and Ways of its Improvement (p. 192 - 194)

In the article the basic features of marketing commodity policy are considered in the modern terms of management. Its intercommunication with commodity innovations in the system of activity of enterprise.

Kayira Zoya S. – Doctor of Sciences (Economics), Professor, Professor, Department of Innovation Management and Project Management, Donetsk State University of Management (58 Karpinskoho Str., Mariupol, Donetsk region, 87535, Ukraine)

Article is written in Ukrainan
Downloads/views: 1243

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Reference to this article:
Kayira, Zoya S. (2011) “Marketing Commodity Policy and Ways of its Improvement.” Business Inform 8:192–194.


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