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BUSINESS INFORM №8-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

56

Section: Management and Marketing
Popov A. V.
The Model of Organization of Informational and Institutional Reflective Coordination of Interests in Partnership Marketing (p. 211 - 213)

The article reveals the peculiarities of the use of approaches of reflective management and institutional designing in conditions of marketing of partnership relations. It suggests the model support of reorientation of marketing activity to reflective coordination of interests within the scope of corresponding informational and institutional environment.

Popov Aleksandr V. – postgraduate student of the Department of Accounting of Kharkov National University of Economics

Article is written in Russian
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Reference to this article:
Popov, Aleksandr V. (2011) “The Model of Organization of Informational and Institutional Reflective Coordination of Interests in Partnership Marketing.” Business Inform 8:211–213.


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