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BUSINESS INFORM №8-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

54

Section: Management and Marketing
Otenko V. I., Gron O. V.
Strategic Changes at Enterprise: Essence, Types, Instruments (p. 204 - 207)

The definition of the essence of strategic changes means the study of correlation of conceptions «change», «condition», «process». The category «changes» characterizes the transition from one condition of an object to another one and foresees its definite transformations. The character of the changes corresponds to the direction of the processes and their types are defined by the fol-lowing signs: purposefulness of the transformations, their scale, trajectories of implementation, objects of management. The analysis of the conception of realization of strategic changes allows to create definite methodological basis for development and realization of decisions as to strate-gic changes of enterprise and to form instruments to manage them.

Otenko Vasyl I. – Doctor of Sciences (Economics), Professor, Pro-rector, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: ovi@hneu.edu.ua
Gron Oleksandra V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Marketing, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: gronsense@gmail.com

Article is written in Ukrainan
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Reference to this article:
Otenko, Vasyl I., and Gron, Oleksandra V. (2011) “Strategic Changes at Enterprise: Essence, Types, Instruments.” Business Inform 8:204–207.


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