BUSINESS INFORM №10-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

41

Section: Management and Marketing
Popov A. V.
Organization of Marketing Activity of Industrial Enterprise in the Context of Balanced System of Indexes (p. 154 - 157)
The article suggests the correlation of processes of organization of marketing activity of industrial enterprise and introduction of balanced system of indexes which transforms into a set of guidelines and regulations of strategic development. It proves the actuality of development of the concept of cognitive marketing by the elements of synergetic paradigm and substantiates the possibility of treatment of customer value presented by the enterprise as an attractor of marketing activity.

Popov Aleksandr V. – postgraduate student of the Department of Accounting of Kharkov National University of Economics

Article is written in Russian
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Reference to this article:
Popov, Aleksandr V. (2011) “Organization of Marketing Activity of Industrial Enterprise in the Context of Balanced System of Indexes.” Business Inform 10:154–157.

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