BUSINESS INFORM №4-2014

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Section: Economics of Trade and Services
UDC [005.31:005.336]: 658.8
Frolova L. V., Alieksieiev S. B.
Strategic Observations in the Process of Analysis of the Strategic Potential of a Trade Enterprise (p. 235 - 239)
The article studies theoretical issues of formation of the mechanism of strategic observations as an element of analysis of the strategic potential of a trade enterprise. Based on the analysis of economic literature the authors offer own definition of strategic observations as an element of analysis of external strategic potential of an enterprise required for identification of long-term tendencies of change of its elements and provision of the process of conduct of strategic analysis with required information. The article develops a mechanism of conduct of strategic observations in the process of analysis of strategic potential of an enterprise, which includes the goal, principles, functions, stages, methods of collection of information and methods of forecasting. The article conducts analysis of use of methods of obtaining information in the process of strategic observations and use of channels of obtaining information for conducting strategic observations using the examples of five trade networks of Donetsk oblast.
Keywords: strategic observations, strategic potential, analysis, mechanism, trade enterprise
Tabl.: 3. Bibl.: 11.

Frolova Larysa V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Entrepreneurship and Trade, Odesa Polytechnic National University (1 Shevchenko Ave., Odesa, 65044, Ukraine)
Email: [email protected]
Alieksieiev Serhii B. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Enterprise Economics, Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky (16 Tramvaina Str., Kryvyi Rih, Dnipropetrovsk region, 50005, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Frolova, Larysa V., and Alieksieiev, Serhii B. (2014) “Strategic Observations in the Process of Analysis of the Strategic Potential of a Trade Enterprise.” Business Inform 4:235–239.

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