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BUSINESS INFORM №10-2015

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68

Section: Management and Marketing
UDC 331.446.4
Kruhlov V. V., Nikitina K. S.
Managing Intangible Rewards for Retaining Staff at Trade Enterprise (p. 419 - 423)
The article is aimed at substantiation of approaches to the management of intangible rewards for trade enterprise staff. The necessity of ensuring the productive activities of employees through intangible rewards to achieve the goals of enterprise identified. Requirements to collective stimulating, psychological approaches and basic components of a system of incentives for employees at trade enterprise have been considered. The necessity of raising the profile of intangible rewards in the motivational mechanism to encourage the high effective performance has been substantiated. Recommendations on the implementation and use of intangible motivational techniques for the promotion, development and stimulating employees have been proposed. The concept of «training» as a method of non-pecuniary incentives has been provided. Methodical instructions on introduction of a system of psychological trainings, which will affect the results of motivational activities, have been elaborated. Further research of psychological training issue in the system for stimulating the staff can provide a solution to the numerous problems associated with the interest of workers in the high performance indicators of trade enterprise at which they are working.
Keywords: incentives, intangible rewards, staff, psychological factors
Bibl.: 12.

Kruhlov Vitalii V. – Candidate of Sciences (Public Administration), Associate Professor, Department of Management, Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics (8 Otakara Yarosha Lane, Kharkіv, 61045, Ukraine)
Email: [email protected]
Nikitina Ksenya S. – Master, Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics (8 Otakara Yarosha Lane, Kharkіv, 61045, Ukraine)
Email: [email protected]

Reference to this article:
Kruhlov, Vitalii V., and Nikitina, Ksenya S. (2015) “Managing Intangible Rewards for Retaining Staff at Trade Enterprise.” Business Inform 10:419–423.

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