BUSINESS INFORM №4-2014

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Section: Innovative Processes
UDC 658.8:341.1
Shevchenko O. M., Bratus Y. M.
Economic Essence of Benchmarking and its Role in Innovation Development of the Enterprise (p. 64 - 68)
The goal of the article is the study of theoretical views on economic nature of benchmarking and justification of its role in innovation development of the enterprise. The article analyses, in this context, scientific views of researchers with respect to the essence of benchmarking. Based on generalisation of the existing definitions of economic nature of benchmarking, the article specifies essence of this category. In the result of the study of the essence and key elements of benchmarking, the article justifies its role in innovation development of the enterprise, which manifests itself in development and introduction of innovation ideas, growth of productivity and efficiency of business processes, improvement of product quality, improvement of enterprise activity in the process of indicative measurement, stimulation of employees to achieve new standards and aim at new development, and increase of the level of enterprise competitiveness. The prospect of further scientific studies in this direction is identification of benchmarking types and specific features of the technology of its conduct.
Keywords: marketing studies, benchmarking, competitiveness, innovations, innovation development
Tabl.: 1. Bibl.: 19.

Shevchenko Olena M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economic Theory and the regional economy, Poltava National Technical Yuri Kondratyuk University (24 Pershotravnevyi Ave., Poltava, 36011, Ukraine)
Email: [email protected]
Bratus Yuliia M. – Student, Poltava National Technical Yuri Kondratyuk University (24 Pershotravnevyi Ave., Poltava, 36011, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Shevchenko, Olena M., and Bratus, Yuliia M. (2014) “Economic Essence of Benchmarking and its Role in Innovation Development of the Enterprise.” Business Inform 4:64–68.

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