BUSINESS INFORM №7-2014

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Section: Management and Marketing
UDC 330.1+316.2
Boyko M. M.
System of Valuable Reference Points, Norms and Rules of Social and Labor Relations as the Basis of Social Capital Services Sector (p. 374 - 378)
The aim of the article is to summarize the theoretical aspects of the formation of values in the organization; study and establish the relationship of deep human values with professional and other organizational values; study of practical tools to develop values of service industries. The author proposed a general model of the "moral core" of social capital – values of the organization, which should reflect to the religious, cultural, ethical and traditional ethnic values, traditions, social and professional interaction and others. It was determined that the values are to play the role of context business culture of the organization and to harmonize interests of each employee in particular, and the organization as a whole. A specification of organizational and personal values for the main groups (professional, hierarchical, social interaction, ethical, cross-cultural specific) was presented. The conducted breeding of values of the organization as the main instrument of social capital is based on the recognition of special purpose, which is designed to fulfill the value of transforming the organization's mission into action of personnel.
Keywords: social capital, values, valuable reference poins, norms
Tabl.: 2. Bibl.: 13.

Boyko Margaryta M. – Postgraduate Student, Vasyl Stefanyk Precarpathian National University (57 Shevchenka Str., Ivano-Frankіvsk, 76018, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Boyko, Margaryta M. (2014) “System of Valuable Reference Points, Norms and Rules of Social and Labor Relations as the Basis of Social Capital Services Sector.” Business Inform 7:374–378.

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