BUSINESS INFORM №11-2014

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32

Section: Economics of Enterprise
UDC 658.14:0018
Krasnokutska N. S., Kruhlova O. A., Mykhailova L. A.
Analysis of Sensitivity of Efficiency of the Enterprise Activity as to the Changed Level of Use of its Resource Potential (p. 188 - 193)
The article presents the results of research on the effect of changed volume and level of use of resource potential on the efficiency of the enterprise activity. Clauses of the effects of resource potential on value proposition of economic entity were defined. Expedience of building a hierarchy of value factors for an entity was grounded. The main stages of analysis of sensitivity of efficiency of the enterprise activity to the changed volume and level of use of its resource potential were highlighted; conditions for arrangement of factors and requirements to their hierarchy were determined. On the basis of the performed calculations, crucial variables critical factors for trade enterprises were defined: for large ones – change in volume of product and financial potentials, as well as efficiency in the use of human resources; for medium-sized and small enterprises – change in spatial and personal potentials, as well as efficiency in the use of technical and financial potentials.
Keywords: economic added value, trade enterprise, efficiency of activity, sensitivity, correlation coefficient
Fig.: 1. Tabl.: 4. Formulae: 4. Bibl.: 12.

Krasnokutska Natalia S. – Doctor of Sciences (Economics), Professor, Director, Educational and Scientific Institute of Economics, Management and International Business of the National Technical University (building U1, 2 Kyrpychova Str., Kharkiv, 61002, Ukraine)
Email: [email protected]
Kruhlova Olena A. – Candidate of Sciences (Economics), Professor, Professor, Department of Economics and Management, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]
Mykhailova Liudmyla A. – Applicant, Department of Applied Economics and Information Systems, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Krasnokutska, Natalia S., Kruhlova, Olena A., and Mykhailova, Liudmyla A. (2014) “Analysis of Sensitivity of Efficiency of the Enterprise Activity as to the Changed Level of Use of its Resource Potential.” Business Inform 11:188–193.

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