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BUSINESS INFORM №11-2014

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56

Section: Management and Marketing
UDC 65.012
Palasiuk B. M.
Influence of the Distribution Strategies of Pharmaceutical Industry on Logistics (p. 327 - 331)

In the article specific features of the distribution of products of pharmaceutical industry are disclosed. The characteristics appropriate to distribution strategies are identified. Expediency of using the conception of logistics in the distribution of pharmaceutical enterprises is substantiated. Main types of strategies of the distribution of products of pharmaceutical industry, such as direct sales, reselling, optimization of distribution channels etc., are explored. It is displayed that the distribution strategies of wholesale intermediaries are affiliated with consolidation processes and that distribution strategies in the retail pharmaceutical market are dominated by concentration, the formal appearance of which is network of pharmacies. Advantages and disadvantages of various strategies of the distribution of products of pharmaceutical industry are allocated. Their influence on distributive logistic activities is examined.
Keywords: distribution, pharmaceutical industry, distribution strategy
Bibl.: 8.

Palasiuk Bohdan M. – Postgraduate Student, Department of Management and Entrepreneurship, Ternopil Ivan Pului National Technical University (56 Ruska Str., Ternopil, 46001, Ukraine)
Email: [email protected]

Article is written in Ukrainan
Downloads/views: 119

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Reference to this article:
Palasiuk, Bohdan M. (2014) “Influence of the Distribution Strategies of Pharmaceutical Industry on Logistics.” Business Inform 11:327–331.


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