УКР РУС ENG

Search:


Email:  
Password:  

 REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

 PUBLISHER

INZHEK PUBLISHING HOUSE (KHARKIV, UKRAINE)

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Thematic sections of the journal

Proceedings of scientific conferences



BUSINESS INFORM №11-2014

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

60

Section: Management and Marketing
UDC 339.138
Borisenko O. Y., Elkadi M., Onufriyenko N. L.
Improvement of Marketing Process of the Enterprise of Machine-Building Industry, Based on the Experience of Foreign Company (p. 346 - 351)

In the article, based on the experience of marketing process of the Canadian company Pratt&Whitney, ways of improving the marketing process in the domestic machine-building enterprise are proposed, that will create additional competitive advantages and new market opportunities. Prospect of further research in this area is to determine the scale and criteria for evaluating the degree of customer satisfaction regarding the marketing process of machine-building enterprise, that will enable the company to not only maximize the profitability of relations with customers, but also, by optimizing the marketing measures to minimize the expenditures for introduction of goods into the market.
Keywords: marketing process, marketing system, elements of marketing system, marketing process model
Fig.: 3. Bibl.: 13.

Borisenko Olena Ye. – Senior Lecturer, Department of Economic Theory and Business, Zaporizhzhya National Technical University (64 Zhukovskoho Str., Zaporіzhzhya, 69063, Ukraine)
Email: [email protected]
Elkadi Mahmud – Graduate Student, Zaporizhzhya National Technical University (64 Zhukovskoho Str., Zaporіzhzhya, 69063, Ukraine)
Onufriyenko Nataliya L. – Assistant, Department of Economic Theory and Business, Zaporizhzhya National Technical University (64 Zhukovskoho Str., Zaporіzhzhya, 69063, Ukraine)
Email: [email protected]

Article is written in Ukrainan
Downloads/views: 119

Download article (pdf) -

Reference to this article:
Borisenko, Olena Ye., Elkadi, Mahmud., and Onufriyenko, Nataliya L. (2014) “Improvement of Marketing Process of the Enterprise of Machine-Building Industry, Based on the Experience of Foreign Company.” Business Inform 11:346–351.


1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 |

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences


 OUR PARTNERS


Journal «The Problems of Economy»

Journal «Economics of Development»

  © Business Inform, 1992 - 2020 The site and its metadata are licensed under CC BY-SA. Write to webmaster