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KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

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BUSINESS INFORM №11-2014

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51

Section: Management and Marketing
UDC 658.012
Morschenok T. S.
Theoretical Aspects of Business Processes Management in the Context of Implementation of the Enterprise Development Strategy (p. 295 - 302)

The article is aimed at theoretical synthesis and developing of scientific approaches to business processes management in the context of implementation of the enterprise development strategy. Analyzing the works of many scientists, the article describes the main approaches to enterprise management and substantiates the feasibility of process-oriented model, focused on building long-term relationships with customers through integrated identifying and satisfying of their needs, which is the priority in today's severe competition and dynamic market environment. Views of researchers as to determination of economic essence of the «business process» category are systematized, the main key features are identified and the author's vision of the notion of «business process management» is presented. As result of the study a conceptual model of business processes management and decision-making in the framework of the general strategy of enterprise development was elaborated, the use of which will enable the company to improve the efficiency of management and to ensure the achievement of strategic objectives by satisfying the needs of internal and external customers. It is specified that the improvement and optimization of business processes by means of re-engineering and outsourcing is an effective instrument for ensuring the effective management and competitiveness of domestic enterprises in terms of the dynamic market environment.
Keywords: business process, management, process approach, re-engineering, outsourcing, optimization
Fig.: 1. Tabl.: 1. Bibl.: 16.

Morschenok Tetiana S. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Business Economy, Zaporizhzhia State Engineering Academy (226 Sobornyi Ave., Zaporizhzhia, 69006, Ukraine)
Email: [email protected]

Article is written in Ukrainan
Downloads/views: 246

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Reference to this article:
Morschenok, Tetiana S. (2014) “Theoretical Aspects of Business Processes Management in the Context of Implementation of the Enterprise Development Strategy.” Business Inform 11:295–302.


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