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BUSINESS INFORM №11-2014The title and content ABSTRACTS AND INFORMATION ABOUT AUTHORS
60
Section: Management and Marketing UDC 339.138 Borisenko O. Y., Elkadi M., Onufriyenko N. L. Improvement of Marketing Process of the Enterprise of Machine-Building Industry, Based on the Experience of Foreign Company (p. 346 - 351)
In the article, based on the experience of marketing process of the Canadian company Pratt&Whitney, ways of improving the marketing process in the domestic machine-building enterprise are proposed, that will create additional competitive advantages and new market opportunities. Prospect of further research in this area is to determine the scale and criteria for evaluating the degree of customer satisfaction regarding the marketing process of machine-building enterprise, that will enable the company to not only maximize the profitability of relations with customers, but also, by optimizing the marketing measures to minimize the expenditures for introduction of goods into the market. Keywords: marketing process, marketing system, elements of marketing system, marketing process model Fig.: 3. Bibl.: 13. Borisenko Olena Ye. – Senior Lecturer, Department of Economic Theory and Business, Zaporizhzhya National Technical University (64 Zhukovskoho Str., Zaporіzhzhya, 69063, Ukraine) Email: [email protected] Elkadi Mahmud – Masters Student, Zaporizhzhya National Technical University (64 Zhukovskoho Str., Zaporіzhzhya, 69063, Ukraine) Onufriyenko Nataliya L. – Assistant, Department of Economic Theory and Business, Zaporizhzhya National Technical University (64 Zhukovskoho Str., Zaporіzhzhya, 69063, Ukraine) Email: [email protected]
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Reference to this article: Borisenko, Olena Ye., Elkadi, Mahmud., and Onufriyenko, Nataliya L. (2014) “Improvement of Marketing Process of the Enterprise of Machine-Building Industry, Based on the Experience of Foreign Company.” Business Inform 11:346–351.
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