BUSINESS INFORM №7-2011, Vol.2

ABSTRACTS AND INFORMATION ABOUT AUTHORS

52

Section: Management and Marketing
Berezovskiy K. M.
Architectural Approach to the Synthesis of the System of Marketing Management of Industrial Enterprise in Conditions of Globalization (p. 153 - 155)
The article indentifies the role of marketing management in the processes of life activity of industrial enterprise. It defines the directions of development of the system of marketing management which have the peculiarity of orienting at multiplicity of descriptions of industrial enterprise and the use of service oriented paradigm.

Berezovskiy Kirill Mikhaylovich – postgraduate student of the Department of Accounting of Kharkov National University of Economics

Article is written in Russian
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Reference to this article:
Berezovskiy, Kirill Mikhaylovich. (2011) “Architectural Approach to the Synthesis of the System of Marketing Management of Industrial Enterprise in Conditions of Globalization.” Business Inform 7(2):153–155.

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