BUSINESS INFORM №7-2011, Vol.2

ABSTRACTS AND INFORMATION ABOUT AUTHORS

53

Section: Management and Marketing
Popov A. V.
Conceptual Bases of Organization of Marketing Activity of Enterprise in Conditions of Globalization (p. 155 - 157)
The article reveals the peculiarities of marketing activity in case of considering it through the category of interest and introduction of reflexive models of coordination of interests of representatives of market of industrial production. It singles out the aspects of organization of marketing activity adapted to conditions of system-reflexive marketing.

Popov Aleksandr V. – postgraduate student of the Department of Accounting of Kharkov National University of Economics

Article is written in Russian
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Reference to this article:
Popov, Aleksandr V. (2011) “Conceptual Bases of Organization of Marketing Activity of Enterprise in Conditions of Globalization.” Business Inform 7(2):155–157.

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