BUSINESS INFORM №8-2014

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Section: Economic and Mathematical Modeling
UDC 004.942:519.179.2:658.8
Vitlinskyi V. V., Melnyk H. V., Skitsko V. I.
Modeling of the E-marketing Logistics Subsystem Using the Fuzzy Petri Net (p. 82 - 87)
The basis of the e-shop is its interaction, in particular, with the buyers, which may be considered in the framework of e-sales logistics subsystem. In this paper, the authors propose a fuzzy Petri net for modeling of purchase by the buyer within the electronic logistic subsystem of Online Store. A simulation of economic-mathematical model enables to solve a number of problems, in particular: under what conditions the buyer leaves the web-site without having to purchase the goods; pre-books items or postpones payment; carries out the purchase of the goods.
Keywords: marketing, e-logistics, Online Store, fuzzy Petri net
Fig.: 1. Formulae: 4. Bibl.: 11.

Vitlinskyi Valdemar V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of economic and mathematical modeling, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Melnyk Halyna V. – Candidate of Sciences (Economics), Assistant, Department of Applied Mathematics and Information Technologies, Yuriy Fedkovych Chernivtsi National University (2 Kotsiubynskoho Str., Chernivtsi, 58012, Ukraine)
Email: [email protected]
Skitsko Volodymyr I. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Mathematical Modeling and Statistics, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Vitlinskyi, Valdemar V., Melnyk, Halyna V., and Skitsko, Volodymyr I. (2014) “Modeling of the E-marketing Logistics Subsystem Using the Fuzzy Petri Net.” Business Inform 8:82–87.

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