BUSINESS INFORM №8-2014

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34

Section: Economics of Enterprise
UDC 334.716:65.011.8(045)
Popovych A. V.
Selection Matrix for Strategy of a Restructuring Enterprise (p. 193 - 198)
The aim is to determine a strategy for restructuring the company based on the matrix. The article reveals the causes of the needs of enterprises to restructure, the economic feasibility of the restructuring of economic mechanism was proved, the available in the scientific literature approaches to determining the direction of structural changes in the company were analyzed, the author offered his own approach to the definition of the restructuring strategy developed on the basis of the matrix, "predicted state of the industry – current status of business" the choice of key parameters of the matrix axes and principles of allocation ranges of values were reasoned, the dependence of rational strategic directions of the restructuring of their combination, the basic needs and perspectives of the development of enterprises in accordance with the location in the matrix were outlined. An example of application of the matrix on the airline was given; appropriate to their condition and the forecast for the development of the aviation industry quadrants of the matrix were determined and viable restructuring strategies were recommended.
Keywords: matrix, strategy, restructuring, enterprise approach
Tabl.: 2. Bibl.: 11.

Popovych Andrii V. – Postgraduate Student, Department of Finance, Accounting and Auditing, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Popovych, Andrii V. (2014) “Selection Matrix for Strategy of a Restructuring Enterprise.” Business Inform 8:193–198.

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