BUSINESS INFORM №8-2014

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46

Section: Finance, Money Circulation and Credit
UDC 336.71
Semiv L. K., Kutsenko K. V.
Forming a Control Strategy for Reputational Capital of Banking Institutions (p. 253 - 257)
The purpose of this paper is to study the process of formation of reputational capital of banking institutions as a strategic factor for their development and sustainable operation and also management capabilities of that process. The paper analyzes the main trends in the economic entities at the present stage that made it possible to justify the strategic management of processes related to reputational capital of banks. The main sources of the formation of surplus-value and sustainable competitive advantages of banking institutions due to the high level of reputational capital were identified. A model of strategic management of reputational capital for banking institutions that will help to maintain existing and future increase in the level of reputational capital was suggested. The prospect for further research in this area is to determine the quantitative amounts of reputational capital to enable it to be reflected in the financial or non-financial records of banking institutions.
Keywords: goodwill, reputational capital, competitiveness, banking institutions
Fig.: 3. Bibl.: 11.

Semiv Liubov K. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics and Management staff, Lviv Educational-Scientific Institute of the University of Banking (61 Viacheslava Chornovola Str., Lvіv, 79019, Ukraine)
Email: [email protected]
Kutsenko Kateryna V. – Postgraduate Student, University of Banking (1 Andrіivska Str., Kyiv, 04070, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Semiv, Liubov K., and Kutsenko, Kateryna V. (2014) “Forming a Control Strategy for Reputational Capital of Banking Institutions.” Business Inform 8:253–257.

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